Monash
University
Campaign
The world of manufacturing is evolving as renewable resources make their way to the forefront of industry. Monash University and BioPRIA developed a Master Course “Bio-Product Manufacturing Engineering” to answer that need and to lead the Australian charge towards a more sustainable future. The problem was, they needed a way to take their course to a global market.

We wrote, art directed, sourced voice over artists and partnered with Dreamcube Productions to create an advertising campaign that not only communicated the world-wide need for sustainable change, but acted as a call to arms for the cause on a global scale.

We wrote, art directed, sourced voice over artists and partnered with Dreamcube Productions to create an advertising campaign that not only communicated the world-wide need for sustainable change, but acted as a call to arms for the cause on a global scale.

As their first online engineering course at Monash, trust and credibility would play a major role in the campaigns success. A second video was developed with a more student-centric angle to appease any concerns of validity and value.

The final requirement was to create an online platform for people to find out information and enrol for the course itself. We developed a landing page on the BioPRIA website that highlighted the benefits and opportunities that would follow a student’s enrolment, and a digital handbook, where the landing page featured videos, downloadables and direct content to help a student make their life changing decision of where and what to study.

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