Stephanie Jade has been in the make up industry for several years and had been trading under the business name Stella Makeup Artistry. Although the business was doing well, people didn’t really know who she was and she felt she didn’t have a solid platform to showcase her work.
Lightbox needed to create a brand identity that not only reflected her as an artist but was also approachable and personable – as her personality is a big key to her success. After spending some time with her, and understanding how passionate she was about the work she was doing, we started to realise that she was the brand. It had to be named after her.
Lightbox developed a logo and a style guide to capture that essence of her brand.

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We then went on to develop her website showcasing her skills and the joy she helped create as people shared with her their personal wedding photos.
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We then turned our attention to her social media presence and developed a series of tiles that were on-brand and would help drive a sense of professionalism within her business.

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