An established business, Synapse wanted to keep their branding but freshen up their color scheme, to reflect a more modern and professional image. They also needed new marketing material to complement the brand update.
We updated their brand and created a mini style guide to help them stay consistent and relevant within their identity.
We then updated the company’s branded collateral including business cards, proposal covers and folders.
We created a brochure series to help in the client acquisition and sales process to be used during face-to-face meetings and then taken away. The solution had to be useful if passed throughout a client’s organization – but not be so text-heavy that it lost the reader’s interest. The assets were quickly added to circulation and implemented company-wide.